Canna-Tourism Could Boost Calif. Economic Recovery: Report

Photo by David Gabrić on Unsplash
Cannabis tourism in California could help the state’s overall tourism industry bounce back from the COVID-19 pandemic, according to a report released this month by the California Cannabis Tourism Association (CCTA).
The “State of Cannabis Tourism 2020” report, which was developed in partnership with multiple data firms, suggests ways canna-tourism can shift and rebound in 2021.
“Rather than wondering when tourism will ‘return to normal,’ perhaps a better question is, what will the new normal of tourism look like?” the report’s introduction states.