Power Players: 4Front President Kris Krane

Photo By CannabisCamera.com
Kris Krane, president of Multi-State Operator (MSO) 4Front Ventures, has been involved in cannabis reform for more than two decades. For roughly half that time, he was in advocacy at NORML and as Executive Director of Students for Sensible Drug Polic. He moved into the private sector in 2009.
Today, 4Front, which he started in 2011, is a vertically-integrated, publicly-traded company with operations in eight states. In 2019 the company merged with Cannex, a dominant player in Washington state.
In a wide-ranging conversation with WeedWeek . . .