Can sustainability be profitable?

The cannabis business isn’t especially green. 

For decades, outlaw growers had little incentive to curtail their power or water use or avoid dumping pollutants. The old ways don't carry as much weight as they once did, but underground growers' methods and habits still influence procedures at licensed cultivators, many of whom have hired staff from the legacy market.

Amid the complications of running a licensed cannabis business, environmentalism isn't a top priority.

But, for many cannabis operators, cleaning up their act makes financial sense. As competition intensifies on the licensed . . .