The Jeeter lawsuit: What’s next?

If a proposed class action lawsuit alleging false advertising at a leading pre-roll brand gains traction, it represents a significant threat to licensed cannabis businesses, three lawyers told WeedWeek. The complaint, filed last month by two consumers against the California manufacturers of Jeeter prerolls, alleges the company “systematically overstat[es] the THC content to deceive consumers into thinking that the effects of their prerolls are more potent than they truly are.”

Jeeter has called the allegations “baseless and ridiculous” and said it looks forward to the truth coming to light.

With many consumers looking . . .