HOW JUUL GOT BIG
PHOTO BY DONN GABRIEL BALEVA ON UNSPLASH
As a lawsuit looms, the N.Y. Times and L.A. Times have dueling articles on how e-cig giant Juul hooked Millenials on nicotine.
- The key ingredient was “nicotine salts.” Juul salts contained up to three times as much nicotine as previous e-cigarettes according to documents reviewed by the LAT.
- Evidence reviewed by the LAT “depicts a Silicon Valley start-up that purported to ‘deconstruct’ Big Tobacco even as it emulated it, harvesting the industry’s technical savvy to launch a 21st century nicotine arms race.”
- California is suing Juul for targetting teens and poor oversight.
- Juul says it is “working to urgently address underage use of vapor products.”
President Trump has backtracked from his original call to ban most flavored e-cigs.
CNBC
