A “Lost Year” for Cannabis Trade Shows

Hall of Flowers, September 2019, Santa Rosa, CA

For Melissa Parker, Natural Products Expo West, a gigantic trade show and convention that had been slated for early March in Anaheim, Calif. was going to be the event of the year, and possibly of her company's lifetime. Parker, the founder and chief executive of CBD oil company Reed's Remedies, planned to roll out new products and unveil her company's new business plan: A pivot from selling online and through independent grocery stores to more of a wholesale model. She . . .