“Category of the Future:” The Case for Sublingual Strips

In November, Kin Slips and Olo, California's two leading makers of cannabis-infused sublingual strips, announced a merger to form a dominant operator in the niche product category. In an interview with WeedWeek, Andrew Lobo, the former Olo executive who's now CEO of the combined company, argues that sublingual strips could soon take significant market share from inhaled and edible products. 

This interview has been edited for length and clarity.

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