Novel Equity Initiative Aims to Lower Barriers to Entry
Amber Senter, third from left, is shown with other members of the advocacy group Supernova Women.
As a Black woman who is both a cannabis entrepreneur and activist, Amber Senter is acutely aware of the challenges that come along with trying to get a start-up off the ground.
“The barrier of entry for manufacturing is extremely high,” she said. “The infrastructure costs are crippling. Building out these facilities is no joke.”
Through a new initiative unveiled Tuesday as part of a first-of-its-kind partnership, Senter is actively working to lower that barrier for future Black and brown canna-business owners.
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