What’s next for cannabis marketing?

Unsplash

In cannabis, marketing is everything.

With hundreds of companies selling relatively undifferentiated products, the race to dominate the industry can be understood largely in terms of who develops the deepest brand loyalty and exploits it most effectively. For operators, this includes everything from how they package product and sync their brand with their customers values, to tracking buyer sentiment before, during and after purchases. 

This week the Cannabis Marketing Association hosted a series of TED-style talks on the future of branding the plant. Here are a few key . . .