2020 Brought Unprecedented Growth, Challenges to Calif. Cannabis Industry

Photo by Sterling Davis on Unsplash

The California cannabis industry entered 2020 in what many insiders described as “survival mode” – and that was before the COVID-19 pandemic.

The global health crisis compounded what was already a challenging landscape for operators amid competition from the illicit market, continued prohibition in many municipalities, and high taxes that many operators felt were holding back its growth.

While the past 12 months brought relief for at least some of those issues, they also saw the industry move forward in other, sometimes unexpected, ways. With the industry deemed “essential” during the pandemic, and continuing through . . .