“The Industry Still Isn’t There:” Rob McPherson, Scourge of Cannabis LinkedIn

Former liquor executive Rob McPherson has become a prominent voice on LinkedIn for his scathing, unsentimental assessments of the legal cannabis industry. In our interview, he discussed why vertical integration doesn't work for pot companies, the segment best positioned to succeed and the high-profile U.S. brand he liked a lot, until he didn't.

He doesn't mince words.

This interview has been edited for length and clarity.

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