WeedWeek Wonks: 2025 Wrap-Up & 2026 Outlook

Join WeedWeek and BDSA Co-Founder Liz Stahura for a data-driven review of the trends that shaped the cannabis industry in 2025 and what they signal for 2026. Drawing on BDSA’s retail sales tracking data, consumer insights, and market forecasts, this session will examine market performance at the national and state level, key sales and pricing trends, and evolving product and category dynamics, including a look at cannabis beverages.

The session will also explore today’s cannabis consumer: who they are, how motivations and need states are shifting, and how those changes are showing up in purchasing behavior. We’ll close with a forward-looking discussion on what’s ahead in 2026, highlighting the major trends, opportunities and risks BDSA is watching, and what they mean for operators, brands, and investors planning for the year ahead.