Can B Real break the celebrity brand hex?
B Real showing off his Insane brand, Courtesy Dr. Green Thumb
The newsletter One Weed Please recently asked Headset to pull data on celebrity brand sales and the results came back very clear: No one is smoking it. Only one celeb brand, Seth Rogen’s Houseplant, made the top 100. Cypress Hill’s B Real thinks his Dr. Greenthumb's dispensary and premium Insane brand can be an exception.
SoCal-native B Real’s arrival in the cannabiz had an air of . . .
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