Can WeHo become the next Amsterdam?

Studio lounge seating at The Artist Tree (Courtesy: The Artist Tree)

West Hollywood's new Emerald Village marketing initiative is the most aggressive cannabis tourism push ever endorsed by an American city, maybe any city. WeHo is licensing 16 consumption businesses which it thinks will make Santa Monica Blvd. into a kind of Amsterdam on the Pacific, a destination for locals, weekenders and tourists.

Whatever happens, it'll help answer some questions about the future of public consumption. Like, "What's the business model?", for starters. 

“Having a social cannabis experience, including with strangers, is truly unique and new . . .