Cannabis Drinks Cos. Say Their Time is (Finally) Here
Mark Faicol said an unlikely source convinced him that cannabis drinks could have massive market potential.
Faicol, who previously worked for beermaker Pabst Blue Ribbon (PBR), is the brand manager for the recently-formed Pabst Labs, an independent company that manufactures THC-infused seltzers under the licensed PBR name. Faicol said his mother, who spent 40-plus years working in the medical field, had never before shown an interest in experimenting with cannabis. When she saw one of the seltzers from Pabst Labs, though, she became intrigued.
“That . . .
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