GENERATE COMPLIANT PUBLICITY: DO NICE THINGS

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Ontario REC retailer Superette has figured out how to generate free, legal publicity despite Health Canada's stringent anti-advertising regs: doing nice things for their community. Jumping in on a post by cannabis reviewers WhatsMyPot showing a mountain of plastic packaging waste from a year's worth of legal product, Superette offered to pay to ship the containers to be recycled.

• Additionally, they accepted the containers as part of an ongoing . . .
  

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