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HOW A NIKE EXEC VIEWS CANNABIS MARKETING

connected

@connected.california

By Alex Halperin
03/19/2021 05:58 PM GMT-0700
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Craig Lyon, who recently joined California brand Connected Cannabis as head of marketing, spent the early years of his career at Nike. I caught up with him to discuss his impressions of cannabis marketing and his vision for Connected.WeedWeek       

Connected, and its sister brand Alien Labs, manage to sell out their flower at . . .

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