HOW CONSUMERS GRAVITATE TO NEW BRANDS
Bengal Capital's newsletter weighs in on how consumers discover and settle on their favorite brands:
The affinity for brands doesn’t begin or end in a vacuum. Customers pick brands on a relative basis once they’ve tried other products in that category. Very few people decided to fall in love with a Porsche without first subconsciously comparing it to the many experiences they had driving other cars...
Building brand affinity among consumers who are new . . .
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