How Weedmaps thinks about marketing

Courtesy of Weedmaps

For much of its existence, Weedmaps had little competition for the title of most important marketing platform in cannabis. Before dispensaries peppered main streets in many states, the "Yelp of weed" was often the only way dispensaries and their customers could find each other.

But times have changed. Legal cannabis is less provocative than it used to be. And Weedmaps, which started in 2008, has evolved into a diversified cannatech company with software offerings for retailers and brands. Late last year, its parent company . . .