IN A TOWN FULL OF HYPHENATES, HERE’S ONE WHO WORKS
Photo by Paul Felberbauer on Unsplash
Five years ago, Jessica VerSteeg was Miss Iowa. Today she stands atop Paragon, an L.A. company that has developed software for tracking cannabis and is now focusing on blockchain technology.
In an interview, VerSteeg explains she began brand building when the struggles of her former partner, an ex-NFL player struggling with concussions, brought her to a cannabis industry that she had been raised to scorn. VerSteeg’s first brand came in 2014, the year prior . . .
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