On Brand: Digital budtenders on the rise

Courtesy March & Ash

Before the pandemic, many brands considered budtenders among the most effective ways to get the word out about their products. Budtenders routinely shared their views with customers, and the many brands who invested in budtender outreach suggests these salespeople could be a valuable marketing channel. Some brands and dispensaries offer cash and other incentives for budtenders. 

Now that online sales have skyrocketed, companies are moving their marketing efforts into the digital realm. And while DMing, may not create the same sense of intimacy . . .