On Brand: PotCos embrace video marketing
Courtesy of Petalfast
Sensing that in-person interaction may not return any time soon, cannabis brands are turning to video to market their wares.
Jay Frentsos of California-based branding company Petalfast says in the last few months, a significant shift in the work they do for their clients involves educational videos.
“It started with brands,” Frentsos says. “Then, shops started requiring digital assets for trainings and demos of products, how to use them, et cetera,” he says.
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