PLACE EDUCATION OVER SELF-PROMOTION TO WIN AT ADS

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Television, Facebook and Google are resistant to the cannabis industry. That means, in order to navigate cannabis as a marketer, your a brand's media messaging needs to be exceptionally innovative and organic.Yet, that's not enough. In order to break through to an audience reared on misinformation about the drug, adverstisers and marketers must priortize educating consumers even over the particulars of the brand.Adweek

• As influencers on Instagram and Twitter . . .
  

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