Power Players: Shawna Seldon McGregor on The Green Rush Vs. the Dot-Com Bust

This week's Power Player's interview is with  Shawna Seldon McGregor, who started Maverick Public Relations in 2018 after years at agencies in New York and Denver.  We discussed how successful PR relationships work, what attracts her to a brand and her frustrations with the cannabis mediascape.

Shawna and I have been dealing with each other for about five years now. We haven't always agreed on everything, but I have a lot of respect for her smarts and tenacity.

This interview has been edited for length . . .