SMARTY PLANTS’ MARKETING GOES GUERRILLA

@getsmartyplants

AdWeek meets cannabis brand Smarty Plants which advertises its weed without mentioning weed.

The idea is to promote the product without violating "community standards," and it seems to be working. Smarty Plants is one of the fastest growing flower brands in California:  

"[The campaign] will take you down a time-sucking rabbit hole of vintage commercials, ’80s pop culture, fantasy, music and sci-fi on its . . .