THE EVOLUTION OF CANNABIS CONSUMERS

A big new report from New Frontier Data tracks "Cannabis Consumer Evolution: Archetypes, Behaviors and Preferences."

• The report is based on a survey of more than 4,600 consumers to assess "attitudes, perceptions and consumption" across legal and illegal U.S. markets.
• It identifies and describes 10 key consumer archetypes: savvy connoisseurs, contemporary lifestylers, infrequent partakers, aching dabblers, legacy lifestylers, social nibblers, modern medicinals, holistic healers, classic smokers and engaged explorers.