WeedWeek Wonks: THC beverages, opportunities and threats
In 2023, economist Beau Whitney released a report estimating the nationwide hemp-derived cannabinoids industry at $28B, roughly equal to the combined state cannabis markets. The figure forced the cannabis world to reassess its thinking on the largely unregulated market, which had sprung from the so-called hemp loophole in the 2018 Farm Bill.
This fall, in a new report he examined the market for THC beverages and found a more than $1.1B market which could reach $14B. Or at least it could if the products remain legal. Following this . . .
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