What’s Brewing at Province Brands?

This January, entrepreneur Michael Wendschuh pitched investors on what he has described as a $1.2 trillion opportunity: “Our mission at Province Brands of Canada is to create, for the first time ever, a less harmful alternative to alcohol.”
The product Province touted as the “alcohol killer,” is beer brewed from marijuana. Wendschuh, 43, a Princeton graduate better known by the nickname “Dooma,” said Province was building the “world’s first cannabis brewery,” in Grimsby, Ontario, about halfway between Buffalo, N.Y., and Toronto.
Dooma said Province had raised $20M and planned to raise $20M . . .