Why weed brands love DTC sales

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Frustrated by high taxes, complex regulations and a glutted market, this month a group of 20 Mendocino County, Calif. farmers launched a new business.
MendocinoCannabis.Shop enables the farmers to sell directly to consumers. The idea is to boost their margins and sidestep some of the problems that have made business so hard for smaller California brands.
“We’re all trying to avoid being stuck into the wholesale box,” said Casey O'Neill of
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