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Seven brands with innovative business models
Courtesy of Claybourne Co.
When a brand enters the California market, it has a choice: It can be the 500th (or so) flower brand, the 500th vape brand, the 500th concentrates brand or the 500th edibles brand. In a climate so close to perfect competition, it almost doesn't matter what a brand chooses to sell. No matter what, they'll be fighting for shelf space against many other high-quality, largely undifferentiated products.
Hall of Flowers, this week's B2B conference for brands and retailers, is where to find this dynamic at its rawest. And buyers are still well aware . . .
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