INVESTOR: INFLUENCERS INDUSTRY “ON THE PRECIPICE…”
Writing in AdWeek, investor Matthew Nordgren describes how influencers and forms of guerilla marketing have replaced conventional digital advertising for pot brands.
- He writes, “Whether it be a pop-up event at a music festival, a conference where companies and investors gather or simply a clean, attractive display at a storefront in a local neighborhood, cannabis and hemp brands should look to quietly infiltrate day-to-day life in an organic way.”
- Nordgren is CEO of Arcadian Fund, which invests in ancillary companies.
Quick Hit
- The combination of materials in vape cartridges make them “almost impossible” to recycle.
Californian
