NEW FROM WEEDWEEK — 12/12/20

Regime change in Sacramento

In our last issue, Willis Jacobson looked back at the year in cannabis legislation and ahead to the issues lawmakers will likely wrestle with in 2021.

• Today he introduces us to key lawmakers in the California State Assembly and State Senate, as well as lobbyists and other power players shaping the industry’s future in the capital.
• In 2021, California’s three pot regulators are slated to merge into the Department of Cannabis Control. Willis examines what’s at stake and introduces us to Tamara Colson, acting head of the Bureau of Cannabis Control. The state’s top regulator was previously its assistant chief counsel.

*

Infused drinks catch on

The Golden State is driving sales of THC-infused beverages, which have made edibles the fastest growing product category in the country. California’s infused drinks market is expected to top $6B by 2025.

• Per data firm BDSA, the top-selling U.S. infused-beverage brands from August through October were: Keef, Dixie and Ripple in Colorado and California’s Cann and Lagunitas/Hi-Fi Hops.