How retail buyers see the Calif. market

Embarc purchasing manager Ivy Merriman, Courtesy: Embarc

High taxes, complex regulations and a still strong illegal market have leading industry voices saying the California market is on the brink of collapse. While many pot snobs downplay THC and emphasize terpene content, retailers say price and potency, far more than anything else, is what moves product. 

With that in mind, WeedWeek spoke to two retail execs, Embarc purchasing manager Ivy Merriman and

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