Cannabiz Eyes Supreme Court Texting Case

United States Supreme Court Building, Washington DC, America

On Tuesday, the U.S. Supreme Court heard arguments in Facebook v. Duguid, a case with major implications for text-message marketers, including many cannabis companies. 

At issue are is who tele-marketers and SMS marketers can contact. The kinds of contacts that are permissible is difficult to interpret because the relevant law, the Telephone Consumer Protection Act (TCPA), dates to 1991, when current technologies were scarcely imagined. With many cannabis companies flush with cash, or perceived to be, and heavily reliant on text marketing, they have become targets for TCPA suits.

The Supreme Court . . .