At Humo, a bitter dispute over ownership and identity

Susie Plascencia wears a Humo top in a March 2022 post to @susieplascencia

Last week, Latino-oriented brand Humo sued a marketer who had been a face of the brand before she was fired in May.

In the California complaint, Humo alleges that Susie Plascencia was an attention seeker who didn’t collaborate effectively with other partners and inappropriately presented herself as the brand’s owner and founder. After her termination, it alleges she “began a campaign of retaliation using false and misleading statements” to tarnish Humo . . .