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Calif. Industry Faces New and Familiar Challenges in 2021

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Photo by Karolina Grabowska from Pexels

By Willis Jacobson
12/29/2020 11:13 AM GMT-0700
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It will be a new year, but the driving mission for the California cannabis industry in 2021 will remain the same: Take down the illicit market.

Cutting into the sizable unregulated market – estimated by some analysts to account for as much as two-thirds of cannabis sales in the state – continues to be a top priority for operators and regulators alike as the REC industry enters its fourth year. That overarching goal is likely to be reflected in many decisions over what is expected to be a year of both growth and transition.

The illicit . . .

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