On Black Friday, Can Cannabis Deals Support the Legal Market?

Cannabis consumers are historically very deal driven. A large percentage of consumers are still buying from the illegal market. 

Dating back to the days of strictly medical marijuana, dispensaries and delivery services have relied on new customer discounts, 4/20 specials, free giveaways, and, most recently, Black Friday deals.

In 2019, consumers spent $69B during black friday weekend. Although only a fraction of those sales were for cannabis, it’s become relevant for our industry. As we look towards the holiday season, I wanted to take a look at whether deals can drive new customers . . .