INEVITABLY, JERRY GARCIA WEED HAS ARRIVED

https://www.flickr.com/photos/29096601@N00/6617605779

Esquire meets the family of Jerry Garcia, who’ve been on a long strange trip to develop a pot brand inspired by the legendary Grateful Dead frontman.

• Jerry’s daughter Trixie harbors “memories of the many weed-infused private times with Jerry: playing video games (Pong was an early favorite), reading R. Crumb comics, doodling Deadhead faces, watching Frankenstein movies. She was less keen on her dad’s day job, which she likened to being the chief of some strange tribe. “For a long time, it was so oppressive and embarrassing,” she says. “It wasn’t like everyone was saying, ‘Oh, that’s the rock star family.’ No, we were just dirty fucking hippies in Marin County as far as I could tell.” 

Read it.

• The brand? It’s called Garcia Hand Picked.