ON BRAND: MARKETERS TAKE CONCENTRATES MAINSTREAM
Courtesy Seed & Smith
In her new On Brand column, Jackie Bryant looks at how marketers are expanding the consumer base for concentrates beyond the heaviest users:
WeedWeek
Ancillary product companies are adjusting their product lines for the concentrates boom. Daily High Club, the monthly paraphernalia box subscription service, offers an “Ultimate Concentrates Dab Kit,” which retails for $120, far less than it would cost a dabbing neophyte to pick up a glass rig, quartz banger, torch, and other accessories a la carte.
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Quick Hit
- On the other hand, the vape pen market has sagged.
MJBiz
