Do Celebrity Pot Brands Sell?
When Carlos Santana decided to launch a brand of premium cannabis products, the 10-time Grammy Award winner said he and his partners worked to ensure the products reflected the image the guitar icon spent decades cultivating within the music industry.
Santana, during a panel discussion presented Tuesday as part of the National Cannabis Industry Association’s Business Cyber Summit, talked about how the Mirayo brand – its name combines the Spanish words for “my” and “ray” – honors his mother and aims to uplift users by . . .
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