Green Thumb CEO sees “almost unprecedented opportunity”

THE BIG IDEA

Greetings from LA,

Does potency matter? Or, rather, how much should it matter? Today’s edition brings differing views.

A survey found THC content is among consumers’ most important considerations. But a professional connoisseur makes the case that high-THC flower is overrated.

Don’t get too worked up, or you might miss:

• GREEN THUMB CEO BEN KOVLER TALKS SHOP
• DELTA-8 IS JUST THE BEGINNING
• LESSONS FROM COLORADO

Stay cool,

Alex