HOW THE CANNABIZ CELEBRATED 4/20

Courtesy of Weedmaps

AdWeek's Terry Stanley dove into how mainstream and brands shelled out big to celebrate and promote themselves on 4/20, despite the pandemic.

She writes:

Grocery store products, fast food chains, iconic sneaker makers and other mainstream brands are latching onto the unofficial celebration of all things weed.

And for cannabis marketers themselves, 4/20 is quickly becoming the equivalent of Super Bowl, Black Friday . . .