Power Players: Ello Capital’s Hershel Gerson is “Very Bullish”

For this week's Power Player's interview, we spoke to Hershel Gerson, managing director at cannabis-investment bank Ello. Gerson joined the green rush last year after years in accounting and corporate finance.  Before then, much of his career has focused on consumer packaged goods and wellness-oriented companies.

In our wide ranging conversation, Gerson discussed his favorite retail strategy, why he thinks the pandemic will accelerate U.S. legalization and several reasons he's very bullish on the . . .