Five takeaways from Hall of Flowers

Beloved for its pro-consumption ambiance and very cheap product samples, the Hall of Flowers conference rocked up in Palm Springs this week. More than most trade shows, it's a forum for brands to try and impress buyers in the ultra-competitive California market. With hundreds of companies strutting their stuff, it's not easy to generalize. But here are a few initial thoughts on where the market is going: 

• Innovative business plans

As larger players begin to consolidate the market, smaller companies are . . .