WEED CUSTOMERS: A “DREAM DEMOGRAPHIC”

Mainstream brands increasingly regard young, free-spending cannabis consumers as a "dream demographic," Bloomberg reports:

"[Uber]hired cannabis advertiser Fyllo late last year in its first attempt to specifically target pot users when advertising its food-delivery service, Uber Eats. And it’s not just about serving people who have the munchies after smoking marijuana, says Uber’s global head of media, Travis Freeman.