The cannabis industry has a gender parity problem.
According to a recent survey, California delivery app Eaze found that women accounted for 48% of new customers in 2020, up from 38% in 2018.
- Attracting female consumers has long been a yardstick for the industry to measure its progress towards mainstream acceptance.
- However, men continue to dominate in the leadership positions that command the highest salaries and set the industry’s future course.
WeedWeek
The power differential isn’t just a matter of optics or doing the right thing, argues a new white paper from The Arcview Group investor network and the National Cannabis Industry Association. Compelling data suggests companies with women in leadership roles make more money.
