CALIVA NAMES JAY-Z CHIEF BRAND STRATEGIST

Courtesy of Getty Images

Move over Wiz Khalifa. You’re no longer the biggest rap name east of the Rockies linked with a cannabis brand.

Riding the wave that has Drake on songs “smokin legal” north of the border, rap entrepreneur Jay Z this week teamed with Caliva as the company’s chief brand strategist.CBS San Francisco

• “He believes in our vision in bringing plant-based solutions to people’s everyday lives, to . . .
  

  Log in or become a WeedWeek Member to read this article.